Choose which Audiences to Create for your RFT Ad Sets (2:00)

TRANSCRIPT

0:00 Okay, so we’ve created the campaign. Now what we want to do is create some ad sets and add some audiences, right? 0:07 So by default, it’s going to give you ad set one. We want to pick three eventually. Now let me give you some insight on how to choose that. 0:18 Now if you’re coming in cold, meaning you have no data that’s completely new business, it’s pretty easy. You just want to pick three interests, three demographics something that’s going to work along your line, then we’ll go into that more and a bit here. 0:33 Now if you’re coming in and you have an existing store that’s somewhat successful, I want you to start at the right of this chart and work your way to the left until you find what you have. 0:46 So let’s let’s go over what that means. If you have a store and you have at least 100 high value customers, so at this point you probably have thousands of customers and you have at least 100 that you can identify as high value, meaning they’ve spent a lot of money, more than the normal customer, then 1:04 you want to start with this audience. By the way, LAL is look alike for anybody that’s new. Okay, if not, you can move one to the left, maybe you have a 100 repeat customers, maybe you have 100 purchases. 1:16 In order to make a look like audience, you have to have at least 100 in order to make that customer audience and turn it into a look like audience. 1:25 So maybe you don’t have 100 purchases yet. Maybe you’re getting there and you only have 100 people that initiated checkout or added to cart, so keep moving left until you get the audience that works for you. 1:38 If you don’t have any purchases, maybe they just future content, visit your website or even engage with your social media post, if you have it either in the traffic there. 1:49 Again, if you’re brand new, we’re just going to go with three interests that.